double-blind study, an experiment designed to test the effect of a treatment or substance by using groups of experimental and control subjects in which neither the subjects nor the investigators know which treatment or substance is being administered to which group. In a double-blind test of a new drug, the substance may be identified to the investigators by only a code. The purpose of a double-blind study is to eliminate the risk of prejudgment by the participants, which could distort the results. A double-blind study may be augmented by a cross-over experiment, in which experimental subjects unknowingly become control subjects, and vice versa, at some point in the study. See also placebo.